Deliver An Experience
Today’s post is based on one of my favorite quotes… “Don’t deliver a product. Deliver an experience”. It’s something that those of us in retail have known forever, but yet it applies to all aspects of business. And it’s not just about marketing- it’s in every phase of communication with your customers/ clients. From that initial conversation to a completed transaction- the “experience” is YOU. Here’s what I mean… People crave a connection- one that’s built on trust and o