Today’s post is based on one of my favorite quotes… “Don’t deliver a product. Deliver an experience”. It’s something that those of us in retail have known forever, but yet it applies to all aspects of business. And it’s not just about marketing- it’s in every phase of communication with your customers/ clients. From that initial conversation to a completed transaction- the “experience” is YOU. Here’s what I mean… People crave a connection- one that’s built on trust and o

Today I am talking about music + retail- past and present. Let’s start with the past… I don’t know about you, but I lived in Tower Records as a teenager. I would go to the mall with my best friend and buy endless amounts of cassette tape singles and CD’s. A truly awesome aspect of my childhood that I miss a bit these days. But despite me being nostalgic, the truth is music and retail have changed significantly since then. Nowadays, we live on our phones, and have instant

Today I wanted to introduce you to one of my favorite brands, who I happen to purchase from on a weekly basis... Project 7. And although their gum flavors are beyond amazing and offer the perfect fix for all of us with a sweet tooth- their mission as a company is what I love most about them. Launched in 2008 by Tyler Merrick, this specialty gum and snack brand prides itself on "doing good" around the world. The seven in their name actually stands for the various non-profits

Today’s post is my way of saying “don’t give up”, but in a prettier way via Stephanie Bennett-Henry’s quote above. It’s about taking all that self-doubt and throwing it right out the window. Realizing that yes, the current situation is super hard, but that you CAN get through it and come out even better on the other side. And believe me, I know it’s easier said than done. But I say all of this due to my own experiences and what I am currently going through as an entreprene

If you haven’t figured it out by now, I am a bit of a retail nerd. I am the type of person that looks forward to brands making headlines, and strategy announcements from earnings calls. So with that in mind, I thought I would update you on what’s been said the past couple of weeks regarding Gap, JCPenney, SJP, Dillard's, and Costco. Let’s get to it… Gap Inc. saw a 1% increase in their Q4 revenue this year, but much of that success came from their Old Navy division- who had

Ever since I started writing the blog I have been thinking back to how this “love for retail” all began, and this past week while visiting my hometown in New York a light bulb went off. You see, the one thing we haven’t touched on yet is my other love- which is dance. And being back home made me realize that the first shop I ever really wanted to work in, live in, purchase from, etc. was Applause Dancewear on Long Island. It’s where I went on a monthly basis to get my tigh