One of the questions I always get asked is “why do you call yourself a cheerleader?” It has come up several times since September of last year, and for some reason it doesn’t sit well with many people. So today, my goal is to not only fill you in on why I call myself that, but to also influence you to be one too. Let’s get to it… When I think about who I am as a person (or how to describe myself) this is the phrase that mostly comes to mind: mom, wife, merchant, repeat. B

I don’t know if you heard, but the Super Bowl is coming to Houston next weekend! So I thought this would be a great opportunity to introduce you to a Texas sporting goods institution around here, Academy Sports + Outdoors. Let’s get started… When I first heard we were hosting the biggest sporting event on the planet, I immediately went to Academy (hence, the sweatshirt above). Not because I don’t love Dick’s Sporting Goods, but because Academy is a Texas-based company, and

As a mom, my favorite time of day with the kiddos is pre-bedtime. It’s when my kids are clean, calm, and cuddly- just sitting on my lap as I read to them. So it was no surprise that when I initially set up ideas for the blog, that books were on the list. However, I will be honest and say that I had no idea that Usborne would be the subject line. I am not sure about you, but I know the characters and names of my kid’s favorite books- not necessarily where they came from. S

One of the reasons I started writing in the first place was to coach/ mentor others within their career. I wanted readers, whether they were in retail or not, to learn from my mistakes. I wanted you (yes, you reading this) to be better and wiser then I ever was. So even though we get a bit serious today, my hope is that you walk away with some advice that helps you achieve your dreams, and be seen as a leader within your current role. So let’s dive in… Whether you are cur

On a day like today, I thought I would talk about another American institution I adore… Cone Denim. If you are like me, you live in your favorite pair of jeans and have every possible silhouette and wash folded in your closet. In addition, you have a huge amount of respect for the brands/ companies that have been around forever, and yet continue to stay relevant and in demand. Cone is a prime example of this. Originally created in 1891, Cone Denim continues to “master the

My sister just purchased her wedding dress, while I am in search for a second one (that's my original above). My husband and I are renewing our vows this June- so to say I have ivory, lace, and tulle on the brain is an understatement. I thought I would fill you in on what’s most important when trying on gowns and give you a few images of inspiration from my current crush: BHLDN. Let’s get to it… I know that finding “the dress” can definitely be overwhelming, and everyone f