It’s January- and with over 40% of us making resolutions to lose weight and get healthy- I wanted to quickly dive into the “athleisure” (aka activewear) trend and how it’s impacted me and you…
If we quickly look back, athleisure saw it’s first surge in sales in 2014. That is when the tighter, performance enhanced styles were making their way to Starbucks and the grocery store vs. just the gym. It was no longer about the yoga pant but a lifestyle shift- which represented health, fitness, convenience, comfort, and fashion all at the same time.
Since then, this category has exploded and every retailer (from Target to Stella McCartney) has their own section and twist on it. And when I say exploded- I mean that in 2016 it represented $270B globally across apparel and accessories, a 42% increase from where we were seven years ago. What’s crazy about that number is that analysts are convinced it’s still growing. The predictions speak to 2020 as the peak year- with sales increasing by an additional 30% from where we are today. So knowing all of us- from me, to my son, to my mother (who now takes yoga) have all invested in a more active lifestyle- which brands are actually winning?
For me, a mom of two who just launched her own business, I am budget conscience. I live in Nike, Under Armour, Adidas, Old Navy, Athleta, and most recently Jockey. Most of which are purchased at Dick’s Sporting Goods or Academy when there is a sale. One day I hope to incorporate Tracksmith (their grayboy tank is a current obsession) and LNDR into my wardrobe- but at the moment it’s pure inspiration.
So now that you know a few fun facts about the market and where I shop, it’s your turn. I would love to know which brands make you feel empowered, motivated, and comfortable in your own skin. Please comment below or on social media and I will definitely get back to you with who came out on top. I can not wait to hear from you!
Photo Credit: Athleta, Under Armour, & LNDR
Sources: Wikipedia, Morgan Stanley, Inscriber Magazine