Late night post and fun fact for you… Only 18% of us actually watch commercials while enjoying our prime-time TV shows. Surprised? I am guessing not, especially if you are anything like me. My entire family is obsessed with the fast forward button and definitely lack a bit of patience. However, at this time of the year I actually look forward to the commercials- and I finally found time to watch them this evening.
I probably won’t articulate this properly, but the holiday marketing just gets you. It makes you smile, it makes you tear up, and it makes you believe in the goodness of people. It's less about product features and more about a story. Two prime examples of this would be Coca-Cola and Apple.
So why am I telling you this?
Well after viewing all of them tonight, there was one that stood out for me and I wanted to share it with you. It’s from a retailer I have shopped with for years, who I now adore ever more… Nordstrom. What makes this commercial stand out is that it’s completely on brand for them- as customer service is one of their greatest assets. They found the perfect song and sent a simple yet meaningful message to their clients… they said THANK YOU. It's not revolutionary, it's just thoughtful- especially this time of year.
One day I promise to dive further into their assortment and return policy (it’s amazing). But for now, I am leaving you with this link so you can watch and smile. Happy Holiday's!