Amazon + Dear Drew
This week’s retail headline is all about Amazon and Drew Barrymore, as their collaboration “Dear Drew” officially launched on the company’s website. Which means Drew’s free-spirited style has officially transcended from beauty into fashion, and the industry is taking note. In total, the collection consists of 67 pieces, with prices ranging from $28 to $248. Categories include apparel, accessories, hair tools, and luggage – all stamped with Drew’s signature icon: a red heart.